LinkedIn Facebook

Social Media & Digital Marketing Blog

Samuli Pesu's Ideas and Experiences with Social Media and Digital Marketing

Subscribe to feed Latest Entries

Targeting and Retargeting Ads in Facebook, Twitter, Linkedin, VK and Odnoklassniki

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Wednesday, 04 June 2014
in Social Media Marketing

Targeting and retargeting ads in social networks are efficient way to reach your potential customers (target audience) and get a high ROMI = return on marketing investment. Let's have a look at the targeting and retargeting options in Facebook, Twitter, Linkedin, VK and Odnoklassniki. 

Tags: Untagged
Hits: 1621

Most Followed Companies in LinkedIn in Finland

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Friday, 18 April 2014
in Social Media Marketing

There are 29 companies in Finland that have more than 5000 followers in LinkedIn. Nokia is clearly number 1 having nearly 500,000 followers when considering both Nokia and Nokia's Network Business, which have separate LinkedIn pages. Nokia is Followed by Kone, Tieto and Metso, but the gap is large, as these companies have around 37,000 followers. 

Hits: 3192

Most Followed Companies in LinkedIn in Russia

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Friday, 18 April 2014
in Social Media Marketing

There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.



...
Hits: 1777

Retargeting Your Target Audience in Social Networks Based on Their Phone Numbers or Email Address

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Thursday, 17 April 2014
in Social Media Marketing

Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting? 

Let’s start from the general definition. Retargeting is a form of marketing in which you target users who have previously visited your website using web-based ads aimed specifically at them. In order to be able to serve ads to people who have visited your site, it is necessary to place a cookie on the user’s browser when he visits your site. Retargeting allows that you can target users with ads who have showed interested in your product or service.

Besides the conventional definition, today retargeting includes much more, as we are about to see below.

Hits: 1537

How to Reach an Audience of 250 000 with 0 Advertising Budget?

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Monday, 07 April 2014
in Digital Marketing

Ads cost money, whether we are talking about traditional or digital media. Search engine marketing (Pay-per-click) and targeted ads in social media among others are efficient ways to reach your target audience, but this all costs money, which some companies do not have. Spamming emails to large email lists is popular in Russia, but email marketing is less effective than in the West, and you can hardly reach 250 000 people unless you have been heavily investing in collecting quality email / CRM databases (or have bought one). This also costs money.

 

...
Hits: 1767

Blog Categories

Tag Cloud

Mini-MBA the Moscow Times search retargeing travel renaissance capital most followed companies in linkedin in russia Social Media Recruitment Training in Russia CMD business Social Media Recruitment in Russia mts group headhunter group India market entry trends China lukoil consultant gazprom-neft Congratulations International Marketing targeting Samuli Pesu's Interview Introduction Indonesia Japan travel social retargeting blog marketing google trends 10 most popular websites blogging Business Development email 20 Largest Economises social marketing hotel chain antal russia ancor vtb capital Awara Marketing Awara Group Mexico gazprom-neft tnk bp Penetration Rutgers headhunter group site retargeting ancor Belgium Recruiting State University of New Jersey Thank You search retargeing Linkedin Users Candidate Relevant Content keeping talent 20 Largest Economies in Europe targeting kaspersky lab Social Networking United States site retargeting Candidates Samuli Pesu Employer Branding in Russia wordpress Cross-Cultural Communication finland popularity sberbank yandex sakhalin energy Social Networks Finland phone number retargeting Search Engines antal russia new opportunities hotel chain yandex Users Largest Economies Social Media Marketing business association linkedin influencers russia bloggers social networks most followed companies in linkedin in finland Penetration Rate Pakistan awara direct search Brazil tnk bp Testimonial Digital Marketing highest demand online tools Blogs livejournal awara direct search Sales blog 20 Largest Economies in Europe Headhunting sberbank Bangladesh demand hotels influence marketing renaissance capital mts group Nigeria online TOP 10 websites in the world Blog vtb capital kaspersky lab business association 10 mots popular websites email lukoil social retargeting consultants Management Penetration Rate new opportunities Market Research sakhalin energy search terms Proper Channels CV database compare keeping talent Samuli Pesu Europe Russia phone number